Labels on some popular grocery store pizza, pasta and other tomato sauces aren’t always what they seem. Consumer groups are onto this Food Identity Theft deception, and news outlets are reporting the scam. These suspicious products mislead consumers with claims like “Made from California Vine-ripened Tomatoes” implying they are made from fresh tomatoes.
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But in fact the products are made using reconstituted industrial tomato concentrate–tomato paste and added water. Tomato sauce remanufactured from concentrate is a highly processed food that’s cheaper to make and more profitable for companies who are trying to pass off the stuff as the real thing.
Culprits include some of the biggest names in the industry including Del Monte, Contadina, and Classico. Read more… »